Dog treats, beauty products and other new pup wellness products – WWD
Pet products shine this summer.
Trending beauty mainstays, including CBD and vegan hair dyes, are making their way into puppy products.
“Let’s call it ‘beautification,'” says Stephanie Wissink, an analyst at Jefferies who covers both the beauty and pet industries. The trend comes as people continue to treat their pets like humans, she says.
“It’s not ‘pet owner’ anymore, it’s ‘pet parent.’ We see it in foods, treats, and treatments.It takes all of humanity around this luxurious experience and brings it to the pet category.
Wissink pointed to Chewy, the pet e-commerce platform with customer profiles based on pets, not owners.
CBD-infused edibles, as well as juice-inspired treats and vegan temporary hair dyes, are among the latest generation of products.
“As humans, he spends on human-like categories and high-end products,” Wissink said. “Companies like Chewy just promote the idea of care, passion and love for your pets.”
Pets also get a fashion upgrade. Last month, Gucci unveiled a pet collection, while Tommy Hilfiger signed a licensing deal with Kanine Pets World Ltd. to launch a dog collection. On the beauty side, Aesop and Ouai also make pet products.
Business is also said to be booming – growing more than 15%, according to NielsenIQ. Here, beauty-inspired pet products that pay off.
Uncle Bed’s Hemp Dog Shampoo$12.99
PH balanced and sulfate free, Uncle Bud’s Hemp Deodorizing Shampoo has antibacterial benefits.
Jinx x Squeezed Peanut Butter Banana Cookies$6.99
Known for its wholesome approach to dog food (and famous endorsers from Halsey to Zachary Quinto), Jinx has teamed up with the juice pioneer for human-grade treats made with rye flower and fruit puree.
Rowan Color Kit for Dogs$49.99
Rowan is no stranger to adapting human behaviors to pets – doggy deep conditioner, anyone? — and he’s taking the same approach with hair dye. Veterinary dermatologist tested and smudge-free, the brand’s color kit also comes with dog-safe mica to add shine.
Kradle Calming Bliss Bar$5.99
L-theanine, ashwagandha, and broad-spectrum CBD give Kradle’s Happiness Bar its soothing qualities.
Aspen Green Medium Calm & Mobility USDA Certified Organic Full Spectrum CBD Oil$59.99
Certified organic and free of toxins, formaldehydes, phthalates, and parabens, Aspen Green’s pet-friendly CBD oil seeks to aid pet mobility and ease anxiety.