Marketer Joins Key Technology to Boost Brand Awareness
DOWNERS GROVE, ILL. – Key Technology, a subsidiary of Duravant, announced earlier this month that it has appointed Buffy Hagerman as head of marketing communications. Hagerman brings over seven years of marketing experience, most recently serving as Marketing Communications Manager for nVenia, another Duravant-owned company.
In her new role, Hagerman will be responsible for leading advertising, public relations, trade shows and other marketing initiatives to help build awareness of Key Technology’s global digital sorting, conveying and process automation solutions. .
“Marketing is an important way for us to communicate with our customers and potential customers – letting people know about the solutions we offer, how our technology works, and ultimately how we can improve their bottom line” , said Marco Azzaretti, director of marketing at Key Technology. . “We don’t view marketing as superficial, but as the first step in helping our customers succeed. Buffy’s expertise in B2B industry marketing, along with her experience working with other Duravant brands, makes her an ideal fit for our team.
Earlier in her career, Hagerman served as marketing communications manager for Hamer-Fischbein, which Duravant acquired through nVenia in 2015. She holds a bachelor’s degree from Bluefield University and a master’s degree in economics from the University of Manchester.
“Key is helping redefine food processing with intelligent automation,” Hagerman said. “With equipment featuring AI-driven software, IIoT compatibility and more, Key is ahead of the curve in every way. I am delighted to be part of this evolution of the industry. The COVID pandemic and current labor shortages mean that food processors are increasingly being asked to do more with fewer available workers. Our advanced VERYX® digital sorters, versatile Iso-Flo® conveyors and other solutions optimize product quality, increase yield and reduce labor requirements to improve operational efficiency.
Learn more about personnel changes in the industry.