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In a recent Metaverse poll, a third of respondents tend to be more afraid of it. It’s a fitting response to a tool that’s in its infancy, where it’s not uncommon for some to find it elusive or irrelevant, or require a VR headset.
Amber Allen, founder of metaverse company Double A, noticed these concerns. Now with the Austin-based company, she’s working on advancing the Metaverse, which could see progress in commercial use before it becomes mainstream. But getting to that point involves debunking the misconceptions about it, like we’re all putting on a helmet and avoiding real life.
“A lot of people talk about the metaverse and like what it could be like in 10 or 30 years. And they don’t talk a lot about what it is right now. And I think that’s what scares people and confuses them,” Allen told Austonia. “I’m just very passionate about what the metaverse is right now. It’s the next wave of the internet. No, you don’t have to wear a VR headset.
She broke it down last week in Forbes, writing about what’s trending versus what’s really going on with this phase of the internet.
Allen sees how, eventually, the metaverse could become part of how we play and interact. But before the metaverse reaches the average consumer, many predict it will be popular in business first.
That’s why some think Microsoft might have an advantage over Facebook-turned-Meta in the industry. And why Allen designed for 3D, interactive, business-to-business work, sparking interest from companies like General Mills, Dell, and Chanel.
She points to the number of workers who now prefer a hybrid work environment, but says the business tools aren’t there right now. It’s not just in the workplace, however. Double A also offers tools to drive sales and drive brand engagement through activities such as Watch Parties and Meet & Greet.
With companies like Allen, the use of the enterprise metaverse could see wider adoption. Double A hired 13 people this year, adding to the ranks of nearly 30 employees plus dozens of contractors. Some are remote workers outside of Texas while others use the East Austin office with graffiti that includes characters from popular games like Zelda and the Mario Brothers.
Allen is very proud to work in her home country, saying she would love to be a great ambassador for Austin. She said she wanted newcomers to town to feel welcome. She meets once in a while so new people who have moved in can have time with others who have been in Austin for a while.
Still, her work is destined to expand outside of Austin, as she aims to create products that will have global reach.
“I want to change the world,” Allen said. “You have to think localized. If I create something, how does it work for Europe? How would this work for Asia? How can they lean on things? »