Petco Expands Revolutionary Vital Care Membership to Include Birds, Reptiles, Fish and Small Pets

A one-of-a-kind health and wellness plan for all pet species more convenient, accessible and affordable pet care

SAN DIEGO, August 30, 2022 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced the expansion of Vital care, its paid subscription program for health and wellness, now includes birds, reptiles, fish and small pets. Previously only available for dogs and cats, Vital care unlocks the best of Petco through exclusive savings and rewards on nutrition, supplies, services, veterinary care and more with benefits tailored to each species’ individual needs.

“To extend the quality of care and benefits of our Vital care program offers to cover everything types of pets is another decision that is good for pets and good for our business,” said Jenny Wolski, Petco Senior Vice President, Omnichannel Customer Experience. “Vital care has grown significantly – both in popularity and benefits – since its launch two years ago. Pet owners continue to look for ways to better take care of their pets’ health and their budget, and Vital care helps them do both.”

In the United States, there are more than 13 million fish, 9 million birds, 6 million small animals and 5 million reptile households* who have adopted these pets, and Petco is the leading national specialty retailer in pets to offer this type of full-scale wellness plan.

“Expanding Vital Care to birds, reptiles, fish and small animals makes it more affordable for their pet parents to bring home the right products that support the overall health and well-being of their pets. beloved pets, which – based on the results in our pilot sites – we hope to attract more customers more often and improve sales for our pet business,” said Jonathan WilliamsonPetco Vice President, Animal Care Education & Merchandising.

Pet parents can enroll their bird, reptile, fish or small animal in Vital care for $9.99 per month and per type of animal. Existing Vital care members with dogs and cats can also add a bird, reptile, fish or small animal to their plan for an additional fee $7.99 per month and per type of animal. Benefits of a Vital care Membership with annual commitment includes:

  • Pals rewards each month ($5 for small pet diets; $15 for dog or cat diets)
  • Nutrition Discount** (10% off dog or cat food; 20% off small animal food including dry, live, fresh or frozen)
  • Unlimited routine veterinary exams at Vetco Total Care facilities or unlimited $20 Pals rewards for every routine checkup at the Members Choice Veterinarian for Dogs and Cats
  • 20% off supplies for small pets, birds, reptiles and fish**
  • 20% off dog grooming** or 20% off cat litter
  • 20% off purchases of additional fish, small pets, birds and reptiles**
  • $2 Membership reduction per type of animal, per month

“Pets deserve the same love and care as dogs and cats, so I couldn’t be more thrilled that Petco is helping to have a profound and positive impact on these pets and the parents who love them by extending Vital care offers to all types of pets,” said Dr. La’Toya Latney, Certified Zoo and Exotic Animal Veterinarian and member of Petco’s Pet Wellness Council. “My passion is to provide innovative solutions to beloved companion animals that typically have less representation in the marketplace. This expanded membership plan is a great solution for pet owners looking for ways to save money and meet their pets’ health and wellness needs as they would for themselves. .”

For a healthier pet and a healthier budget, Vital care is cost effective and provides a range of benefits to support the overall health of all pet species. Using its “Petconomics” campaign to highlight Vital care From “Great Dane”-sized benefits to “Chihuahua-sized” price points, Petco continues to educate pet owners on practical and affordable ways to invest in pet care. long-term routine for their pets to help keep them happy and healthy.

Pet parents can register Vital care at Petco Pet Care Centers, online and through the Petco App. For more information on Petco’s extended membership offerings, visit

* pennyrc: American Pet Products Association, Inc., 2021-2022.
** Exclusions may apply. For more details on Vital carevisit

About Petco, The Health + Wellness Co.

Founded in 1965, Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents, and our own Petco Partners. We have consistently set new standards in pet care while providing comprehensive pet wellness products, services and solutions, and building communities that deepen the pet-pet bond. . We operate over 1,500 pet care centers across the United States, Mexico and Porto Rico, which offer merchandise, pets, grooming, training and a growing network of on-site veterinary hospitals and mobile veterinary clinics. Our comprehensive pet health and wellness ecosystem can be accessed through our pet care centers and digitally at and on the Petco app. In tandem with Petco Love (formerly the Petco Foundation), an independent, nonprofit organization, we work with and support thousands of local animal welfare groups across the country, and through in-store adoption events, we’ve helped find homes for more than 6.5 million animals.

Media Contact:

Yvonne Tarrab
[email protected]

SOURCE Petco Health and Wellness Company, Inc.

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