The Urgent Company’s Brave Robot and Coolhaus Brands Launch Company’s First Animal-Free Dairy Collaboration
New Brave Robot x Coolhaus Animal-Free Ice Cream Sandwich Now Available Nationwide at Kroger
Today, Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus are teaming up to announce the launch of Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches. This launch marks the first time that Coolhaus, which The Urgent Company recently acquired, has used animal-free milk protein made by Perfect Day in its products. In their first collaboration, Brave Robot and Coolhaus advance their shared mission by creating innovative products for everyone to enjoy and better for the planet. On shelves this month, ice cream sandwich lovers will be able to enjoy animal-free, sustainable ice cream sandwiches in two flavors: Chocolate Chip Cookie Dough and Mint Chocolate Chip.
“The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between decadent, freshly baked cookies,” said Paul Kollesoff, CEO and co-founder of The Urgent. Company. “When we brought these companies together, we imagined that our missions would also come together. This collaboration expands our impact by giving dedicated Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy products.
Launching in Kroger stores nationwide, Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are sold in two varieties at $7.99 per three-pack. Each decadent sandwich is lactose-free, hormone-free, and cruelty-free, with 290 calories per sandwich.
- Chocolate Chip Cookie Dough: Creamy animal-free vanilla ice cream with cookie dough pieces and chocolate chunks, sandwiched between two delicious chocolate chip cookies.
- Mint Chocolate Chips: Creamy animal-free mint ice cream with chocolate chunks sandwiched between two decadent double chocolate cookies.
“When we started Coolhaus, our mission was to make better products for everyone,” said Natasha Case, Founder of Coolhaus. “By partnering with Brave Robot and incorporating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy products that are also lactose-free and even better for the planet. These ice cream sandwiches are the next step in making products more inclusive with even more meaning behind them.
Brave Robot uses non-animal whey protein made by Perfect Day that is bio-identical to cow’s milk whey, except it’s made by precision fermentation. A third-party validated, ISO-compliant life cycle assessment found that Brave Robot ice cream reduces greenhouse gas emissions by 72%, non-renewable energy by 60% and energy consumption. blue water by 23%, compared to conventionally made dairy ice cream. production.
To learn more about Brave Robot, visit braverobot.co.
ABOUT THE URGENT SOCIETY
The Urgent Company is a new type of CPG company, with a particular focus on the next generation of consumer brands that harness the latest innovation and science to create revolutionary, delicious and sustainable animal-free foods with less impact on the planet. . The Urgent Company made its market premiere with the launch of Brave Robot, a revolutionary ice cream made with Perfect Day’s non-animal whey protein, which uses the best of science and nature to create dairy-free products. animals. The Urgent Company strives to be different, while making a difference. They exist for the future and believe that if things don’t change now, there won’t be anything tomorrow. Visit theurgentcompany.com to learn more.
Coolhaus is the leading women-owned ice cream company in grocery stores and a pioneer in dessert innovation and novelty with its carefully crafted, premium, and innovative plant-based ice cream and frozen desserts. Their social mission is to inspire the next generation of LGBTQ women and founders, entrepreneurs, and creators from diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment.